Posted by: M. Walgenbach | March 28, 2012

Video Resume

How to Use A Video Résumé to Get a Better Job

Gary North
March 29, 2012

Here is a video résumé.  Because it is a YouTube video, you’ll only be able to view it at home.  The guy does not use a lapel microphone. This is a big mistake. He does not offer a benefit to the viewer for contacting him. But it has had almost 160,000 hits, which is huge.

As a stand-alone résumé, meaning that it is not embedded or linked at a website or a blog, this is too risky. It takes time to click and view through all the options. The viewer may not do this. The viewer wants a quick overview of the person. As an embedded video on a stand-alone résumé site, the video would work.

A stand-alone résumé site would be used to supplement a WordPress site that deals with some aspect of your profession. The main site is really a résumé. It promotes the idea that you are an expert. This is important in today’s job market. The site should not openly promote you as a person to hire. It should promote the image of a person who does not need a job offer.

A résumé site is a sales site. It sells the site’s creator. It offers benefits to a prospective employer. Here is the rule: “Lead with the benefit. Follow with the proof.”

As part of this site, there should be a series of videos. The video above is OK, and I like the use of the click-through options. But having it shot in a bare room is a bad idea. It says this: “This guy has no studio.” Do not convey this image. Better to use a chromacolor green screen. Put an image of a library in the background. That conveys expertise. Better to shoot it in a simple recording studio. This says:

“These are my tools.”

The videos should say convey this image:

This man understands video. Video is part of a modern sales force’s tools. This person is ready to take my company to a new level.

It does not take much to convey this image. A talking head is good. A couple of brief screencasts would help. Maybe a Photoshop image or two. It depends on which tools you are familiar with.

Here, he uses a clever approach to list his accomplishments. He holds up signs. These are features. They are not clear benefits. Also, there is no proof.

He should produce a finished, slick video on each of these features. Each video should show the benefit. Then he should have a link to a representative site/page/video that he has produced for a company. This is the proof.

If I were doing this for myself, I would create a site on the various categories of media. The site would show what the benefits are for business. There would be examples of how these features work to produce benefits. I would narrate the screen.

The site would be a detailed low-key ad for the many types of digital communications and what they can do for a business. It would be a benefits-rich site. Yet it would convey a message: “This man can do this for my business.”

Don’t tell someone what you can do in a long list of one-shot features. Show him what you have done for others. If he doesn’t know what can be done, he will not appreciate what you can do.

Don’t just list where you have worked. Describe the #1 thing that you achieved in each job. This is true of a printed résumé or a video résumé.

Almost no one will do all this. That’s why it will work. Even if your competitors knew what to do, it would take too much time to do it.

So, use a “this can be done” site to illustrate what can be done and how you did it. Then use a stand-alone site as a front end. Then use a printed résumé to take the reader to the “this can be done” site. The stand-alone site is for the final stage of the sales pitch, not the beginning. It’s for the close, as salesmen say. That’s the hard-sell stage: promoting the action step.

What action step? Contact you for an interview. Nothing else. Just an interview.

If you want to get a job, you must be creative. You must be exceptional. A job search strategy is not easy to develop. Neither is implementation.

Lead with the benefits. Follow with the proof. Suggest an action step. Make it easy.

What step? “Call my answering service.” This way, they don’t call you when it’s inconvenient or you are not prepared. They are also mentally prepared to give your service their name & phone number. With these, you are now in a strong position. You can call his secretary say and that you are returning the boss’s call. You will get through.

An answering service communicates a message: “This guy is busy.” It’s also cheap.


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