March 29, 2012
Here is a video résumé. Because it is a YouTube video, you’ll only be able to view it at home. The guy does not use a lapel microphone. This is a big mistake. He does not offer a benefit to the viewer for contacting him. But it has had almost 160,000 hits, which is huge.
As a stand-alone résumé, meaning that it is not embedded or linked at a website or a blog, this is too risky. It takes time to click and view through all the options. The viewer may not do this. The viewer wants a quick overview of the person. As an embedded video on a stand-alone résumé site, the video would work.
A stand-alone résumé site would be used to supplement a WordPress site that deals with some aspect of your profession. The main site is really a résumé. It promotes the idea that you are an expert. This is important in today’s job market. The site should not openly promote you as a person to hire. It should promote the image of a person who does not need a job offer.
A résumé site is a sales site. It sells the site’s creator. It offers benefits to a prospective employer. Here is the rule: “Lead with the benefit. Follow with the proof.”
As part of this site, there should be a series of videos. The video above is OK, and I like the use of the click-through options. But having it shot in a bare room is a bad idea. It says this: “This guy has no studio.” Do not convey this image. Better to use a chromacolor green screen. Put an image of a library in the background. That conveys expertise. Better to shoot it in a simple recording studio. This says:
“These are my tools.”
The videos should say convey this image:
This man understands video. Video is part of a modern sales force’s tools. This person is ready to take my company to a new level.
It does not take much to convey this image. A talking head is good. A couple of brief screencasts would help. Maybe a Photoshop image or two. It depends on which tools you are familiar with.
Here, he uses a clever approach to list his accomplishments. He holds up signs. These are features. They are not clear benefits. Also, there is no proof.
He should produce a finished, slick video on each of these features. Each video should show the benefit. Then he should have a link to a representative site/page/video that he has produced for a company. This is the proof.
If I were doing this for myself, I would create a site on the various categories of media. The site would show what the benefits are for business. There would be examples of how these features work to produce benefits. I would narrate the screen.
The site would be a detailed low-key ad for the many types of digital communications and what they can do for a business. It would be a benefits-rich site. Yet it would convey a message: “This man can do this for my business.”
Don’t tell someone what you can do in a long list of one-shot features. Show him what you have done for others. If he doesn’t know what can be done, he will not appreciate what you can do.
Don’t just list where you have worked. Describe the #1 thing that you achieved in each job. This is true of a printed résumé or a video résumé.
Almost no one will do all this. That’s why it will work. Even if your competitors knew what to do, it would take too much time to do it.
So, use a “this can be done” site to illustrate what can be done and how you did it. Then use a stand-alone site as a front end. Then use a printed résumé to take the reader to the “this can be done” site. The stand-alone site is for the final stage of the sales pitch, not the beginning. It’s for the close, as salesmen say. That’s the hard-sell stage: promoting the action step.
What action step? Contact you for an interview. Nothing else. Just an interview.
If you want to get a job, you must be creative. You must be exceptional. A job search strategy is not easy to develop. Neither is implementation.
Lead with the benefits. Follow with the proof. Suggest an action step. Make it easy.
What step? “Call my answering service.” This way, they don’t call you when it’s inconvenient or you are not prepared. They are also mentally prepared to give your service their name & phone number. With these, you are now in a strong position. You can call his secretary say and that you are returning the boss’s call. You will get through.
An answering service communicates a message: “This guy is busy.” It’s also cheap.
Your bank’s ATM is your friend. Let me explain why.
Currency has many advantages. Tax collectors hate all of them.
1. It leaves no records.
2. It can be hidden.
3. It is not easily taxed.
4. It can be passed along to heirs tax-free.
5. Traders will give discounts for it.
6. People can buy unregistered guns with it.
7. People can buy unregistered anything with it.
8. It is used by anti-government citizens.
For these reasons, governments around the world limit its use. Dr. Joseph Salerno, an Austrian School economist, has reported on governments’ efforts to make it harder to use currency.
Under cover of its multiplicity of fabricated wars on drugs, terror, tax evasion, and organized crime, the US government has long been waging a hidden war on cash. One symptom of the war is that the largest denomination of US currency is the $100 note, whose ever-eroding purchasing power is far below the purchasing power of the €500 note. US currency used to be issued in denominations running up to $10,000 (including also $500; $1,000; $5,000 notes). There was even a $100,000 note issued for transactions among Federal Reserve banks. The United States stopped printing large denomination notes in 1945 and officially discontinued their issuance in 1969, when the Fed began removing them from circulation. Since then the largest currency note available to the general public has a face value of $100. But since 1969, the inflationary monetary policy of the Fed has caused the US dollar to depreciate by over 80 percent, so that a $100 note in 2010 possessed a purchasing power of only $16.83 in 1969 dollars. That is less purchasing power than a $20 bill in 1969!
Despite this enormous depreciation, the Federal Reserve has steadfastly refused to issue notes of larger denomination. This has made large cash transactions extremely inconvenient and has forced the American public to make much greater use than is optimal of electronic-payment methods. Of course, this is precisely the intent of the US government. The purpose of its ongoing breach of long-established laws regarding financial privacy is to make it easier to monitor the economic affairs and abrogate the financial privacy of its citizens, ostensibly to secure their safety from Colombian drug lords, Al Qaeda operatives, and tax cheats and other nefarious white-collar criminals.
Now the war on cash has begun to spread to other countries. As reported a few months ago, Italy lowered the legal maximum on cash transactions from €2,500 to €1,000. The Italian government would have preferred to set a €500 or even €300 maximum limit but reasoned that it should permit Italians time to adjust to the new limit. The rationale for this limit on the size of cash transactions is the fact that the profligate Italian government is trying to reduce its €1.9 trillion debt and views its anticash measures as a means of cracking down on tax evasion, which “costs” the government an estimated €150 billion annually. . . .
Meanwhile the war on cash in Sweden is accelerating, although the involvement of the state is less overt. In Swedish cities, cash is no longer acceptable on public buses; tickets must be purchased in advance or via a cell-phone text message. Many small businesses refuse cash, and some bank facilities have completely stopped handling cash. Indeed in some Swedish towns it is no longer possible to use cash in a bank at all. Even churches have begun to facilitate electronic donations from their congregations by installing electronic card readers. Cash transactions represent only 3 percent of the Swedish economy, while they account for 9 percent of the eurozone and 7 percent of the US economies. . . .
This is not random. The closer to socialism an economy gets, the more the government battles the use of cash. It much prefers digital money, which can be traced.
I am an advocate of buying smart. If you buy used goods, use currency. Ask for discounts.
It is difficult to buy large-ticket goods with currency. But in a crisis, currency works.
In mass inflation, it’s a liability. So is cash in the bank.
In deflation, it is ideal. If banks go bankrupt, currency becomes the best investment.
Before the FED moves from mass inflation to stable money, it will be wise to get currency. If the FED ever adopts a policy of no more government bond purchases, banks will fail. Currency will be king. Small bills will be best for most transactions, where sellers do not have currency to make change.
Today, we’re working on goals. Our daily routine we know. We don’t need to plan what we already know how to do. Goals are plans for things that we don’t have, skills that we haven’t yet acquired, things that cannot be obtain by our routine work. That is why we need to set goals, so that we can tell ourselves and remind ourselves outside of our mechanical routine. If we want something beside a certain grade in a class, if we want something beside the friendship of a particular student at school, we have to set goals to get it. Things like a certain amount of money. Do you want to buy a nice 3-piece suit for a job interview? Don’t have the money? Then you’ve got to work for it. You’ve got to get the money by a certain date. Then you’ve got to purchase the suit for a job interview schedule at some point in the future. You’ve got to set goals with due dates so that you can measure your progress of getting the money for that suit. The goal could be anything. The goal could be a Hawaii vacation. Goals may cost money but they will certainly cost time. Time is not infinite. You will run out of time. Set the due date for your goal. How many weeks out is your goal? 2 weeks? 4 weeks? 6 months? Be specific with your goal. Make a list of what you need to get done to reach your goal. Each item on that list will be a separate goal with due dates that form the steps to the important goal.
Task #1: Write down 3 skills that you would really like to have, talents that you’ve dream about.
Task #2: Next, write down your plan for obtaining the skill.
Skill #1: The first thing that I will do is ___________________ by ____________________ . . .
Skill #2: The first thing that I will do is ___________________ by ____________________ . . .
Skill #3: The first thing that I will do is ___________________ by ____________________ . . .
Task #3: What 1 thing can you do today that can lead you to obtaining your talent/skill?
Next, read this:
That’s the thief of success, the killer of careers.
People do not set specific goals. They do not budget their time and money to meet these goals. They will do anything–I mean anything–to keep from setting goals and pursuing them in a systematic way.
Unless you are Warren Buffett, you cannot get rich through investing in a highly competitive market like stocks, commodities or bonds. Everyone knows this. Yet they watch CNBC, read newsletters, and chart prices as if these activities could produce great wealth. “I’ll beat the system!”
They do not spend this inherently frivolous time on what could actually provide them with the wealth they say they want: their businesses or their careers.
They may have read The Millionaire Next Door. They don’t believe it. They don’t want to believe it. If they believed it, they would feel morally compelled to do what it says: (1) start your own business; (2) budget your money; (3) budget your time. The secret of success is a lifetime of net increases. As John Schaub says, it’s making it big on little deals. But you must spend 12 hours a day, 6 days a week on this. That is the price of success. There are no reliable shortcuts.
Men fritter away their lives on peripheral side issues, like Facebook, like texting, like watching too much television, when they could achieve so much by focusing on what they do well, where they have a competitive advantage: in their own back yards. This is the message of Acres of Diamonds. Why people who read it don’t believe it mystifies me. It’s on-line for free. Print it out. Read it. Believe it. Implement it.
Ely was also one of the most prominent postmillennialist intellectuals of the era. He fervently believed that the State is God’s chosen instrument for reforming and Christianizing the social order so that eventually Jesus would arrive and put an end to history. The State, declared Ely, “is religious in its essence,” and, furthermore, “God works through the State in carrying out His purposes more universally than through any other institution.” The task of the church is to guide the State and utilize it in these needed reforms.
I want to test your math skills. There is an inflation calculator in the Gadget sidebar. Find it. Click on it. Then take the price of anything you know well today and input that amount into the inflation calculator to find out what that house, that gallon of gas, that car, that bike, that outfit would have cost you 5 years ago. Once you see the price, then I need for you to calculate the percentage of inflation on that particular item. Once you figure out the percentage, apply that same percentage to the cost of that item today to see how much that same item might cost 5 years from today, say in 2017. So, let’s say that you want to buy a Toyota Camry that today costs $18,000, find out what it cost 5 years ago. Then compute the percentage of the difference, then multiply that difference with $18,000 to see how much that same Toyota Camry might cost 5 years from today.